The meta description is not a ranking factor, and it is still the most-read sentence you will write: it is the pitch that decides the click, in about 155 characters, against nine competitors on the same screen.
What are we writing?
Pick what you are writing above, then describe it in a line or two. Open Details for the extra fields that kind of writing can use.
The page is written, the title is decided, and the grey line under it in Google is still whatever the crawler chose for you.
The meta description is not a ranking factor, and it is still the most-read sentence you will write: it is the pitch that decides the click, in about 155 characters, against nine competitors on the same screen.
What this generator returned from the brief below, printed exactly as it came back, so you can judge it on its own output.
A guide to repotting houseplants: when to do it, what compost to use, and how to avoid damaging the roots. Keyword: repotting houseplants
1. Repotting houseplants in early spring gives roots fresh soil and room to grow; this guide explains timing, compost choice, and root‑care tips you can apply today.
2. Learn when to start repotting houseplants, which compost mixes work best, and steps to protect fragile roots, then follow the simple instructions to refresh your garden.
3. This article on repotting houseplants shows how to pick the right season, select organic compost, and move plants without harming roots, so you can repot with confidence now.
Generated by this tool on 19 September 2026, printed here unedited.
Three steps, and the third is the one that makes it yours.
Paste the page, or describe it in a line. The description has to match what the page really says. Open Details for the fields this type uses: primary keyword, kind of page, brand name. Nothing you leave empty is invented to fill the gap.
Eight tones, from neutral to persuasive, and 64 languages. Pick 3, 5, 10 at a time; the whole set is one request however many you ask for.
Everything comes back editable, counted as you type. Refine it shorter, simpler or more specific in one tap, regenerate for a different angle, then copy it or download it as Word, PDF or text.
What goes wrong with a meta description, whoever writes it.
Writing to 200 characters and letting Google decide which half to show.
The same description on every product in a category, with only the product name swapped.
Stuffing three keyword variants in and leaving no room for a reason to click.
Between 140 and 158 characters. Google renders about 920 pixels on desktop, which is roughly 155 characters, and less on a phone — so anything past that is written for nobody. Every description here is counted as it is written, and the count is shown beside it.
Not directly — Google has said so repeatedly. It affects the click-through rate of a result that already ranks, which affects how much traffic that ranking is worth. That is why it is worth writing rather than leaving to the crawler.
Because it decides another sentence on the page answers the search better. That usually means the description was generic, too long, or did not match the search. A specific description that names what the page actually contains is rewritten far less often.
Yes — every type, tone and length, without an account, within a per-request word allowance shown beside the brief. Signing in raises the allowance and Pro removes the guest limits and the ads. Nothing here is held back behind a plan.
No. Anything your brief does not state is treated as unavailable, and a figure, price, qualification or certification that could not have come from your brief is rejected and rewritten before you see it. Names, numbers and dates you do supply are preserved exactly.
Check the grammar, shift the register, rewrite it in your own words, or see what a detector makes of it. One plan covers every tool.
Same workspace, same free allowance, one page each. Every one opens with that type already chosen.
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