Say what it is about
Two or three lines about the piece — what it covers, who it is for, and the one thing the headline should promise. Or paste the finished draft and let it be titled from that.
A hero headline names the outcome the visitor gets, in their words, in one line they can take in at a glance. Every set is written to 30–60 characters, scored, and previewed before you choose one.
Let’s name it!
Describe the piece, or paste it in full. Set a primary keyword under Details and every headline will carry it — and the score will start measuring where it sits.
The page is built, the button says the right thing, and the hero headline still says "Welcome to" something. You have about three seconds of a visitor's attention to replace it.
A hero headline names the outcome the visitor gets, in their words, in one line they can take in at a glance. The subheading underneath adds the how or the who. Between them a stranger should know whether this page is for them.
Three steps, and the third is where the choosing happens.
Two or three lines about the piece — what it covers, who it is for, and the one thing the headline should promise. Or paste the finished draft and let it be titled from that.
Landing page headline is already selected on this page, so the 30–60 character range and its rules are set. Choose how many headlines to see, the angles you want, and add a primary keyword under Details if the piece is targeting one.
Every headline arrives with its character count, its score and its angle. Edit any of them in place and the numbers move with you, and the preview shows the selected one in the page itself.
Every headline is counted against these, and anything past the hard limit is rewritten before you see it.
Three ways a landing page goes wrong, all of them visible in the score.
A headline that could sit on any competitor's page without changing a word.
Three benefits crammed into one line with two ampersands.
A clever pun that costs the visitor a second of decoding they will not spend.
Yes. Every purpose, angle, tone and count is free, without an account, within the per-request word allowance shown next to the brief. Signing in raises the allowance and Pro removes the guest limits and the ads — no feature of the landing page headline generator is held back on any plan.
Between 30 and 60 characters, or under twelve words. It is read at a glance rather than read properly, and anything longer becomes a paragraph the visitor skips on the way to the button.
Yes. Every landing page headline comes back with a supporting line of at most 120 characters that adds information the headline does not carry, so you can judge the pair the way a visitor will see them.
That is what a set of ten is for. Take the two that differ most in angle — an outcome headline and an objection headline, say — and test those against each other rather than two phrasings of the same promise, which rarely separate.
Out of 100, across five bands you can open and read on every card: length against the 30–60 character range for this purpose (25 points), how much of the wording carries meaning (20), clarity (20), keyword placement when you set a primary keyword (20), and specificity (15). The score runs in your browser and updates as you edit, and it measures the shape of the line — not a prediction of clicks, which nobody can make without your audience.
Yes, exactly as you typed them. And it works the other way too: a headline containing a figure that could not have come from your brief is rejected before you ever see it, as are placeholders such as [Topic] or “Your Company”. Anything your brief does not state is treated as unavailable rather than invented.
Write the piece underneath it, check the grammar, or summarise a finished draft into the description that goes with it. One plan covers every tool.
Each page opens the generator with that purpose already selected, and explains what that surface rewards, where it cuts a line, and what a headline written for it has to carry. The full picker, with all thirteen, is on the main headline generator.