A news headline says who did what, and when it matters. Every set is written to 55–80 characters, scored, and previewed before you choose one.
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50–60 characters · keyword early · Each purpose has its own length range, its own rules and its own preview. The score is measured against whichever one you pick.
Leave it on Mixed and the set spreads across every angle, which is usually how you find the one that is obviously better. Pick up to six to narrow it.
How many10
Let’s name it!
Describe the piece, or paste it in full. Set a primary keyword under Details and every headline will carry it — and the score will start measuring where it sits.
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Generated headlines
Your headlines will appear herePick what the headline is for, say what the piece is about, then press Generate. Every headline comes back editable, counted against its own limit, scored, and previewed where it will appear.
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Press release headline generator
When you need a news
There is an announcement to make and it has to read like news rather than like marketing, because the first people to see it are journalists who can tell the difference in four words.
What a news has to do
A news headline says who did what, and when it matters. Active voice, present tense for what just happened, no adjectives of opinion, and not a single fact that is not in the release below it.
Who did what, in that orderThe subject of the sentence is the organisation or the person; the verb is the thing that happened.
Active voice and present tense"Acme opens second plant in Leeds", not "A new plant has been opened by Acme".
No opinion adjectives"Innovative", "leading" and "exciting" are claims the headline cannot support and an editor will cut.
Only the facts in the releaseA number in the headline that is not in the body is the single fastest way to lose a journalist.
Fifty-five to eighty charactersLong enough for who and what, short enough for a wire feed, an inbox and a search result.
How to use the press release headline generator
Three steps, and the third is where the choosing happens.
1
Say what it is about
Two or three lines about the piece — what it covers, who it is for, and the one thing the headline should promise. Or paste the finished draft and let it be titled from that.
2
Check the settings
News or press release is already selected on this page, so the 55–80 character range and its rules are set. Choose how many headlines to see, the angles you want, and add a primary keyword under Details if the piece is targeting one.
3
Compare and edit
Every headline arrives with its character count, its score and its angle. Edit any of them in place and the numbers move with you, and the preview shows the selected one in a Google search result.
Every headline is counted against these, and anything past the hard limit is rewritten before you see it.
Written to55–80 characters, 6–14 words.
Hard limit120 characters. A headline longer than this is rejected and rewritten rather than trimmed mid-word.
Cut at about80 characters, which is what a Google search result actually shows. The preview draws the cut so you can see it.
ScoreOut of 100, measured against this purpose's own range rather than a generic ideal.
Common mistakes
Three ways a news goes wrong, all of them visible in the score.
Too long, or the wrong shape
A headline written for the chief executive rather than the reader.
Vague where it should be specific
The company name three times — once is a headline, three times is a logo.
Written for the writer, not the reader
A question mark, which almost never belongs in a news headline.
Press release headline generator FAQs
Is the press release headline generator free?
Yes. Every purpose, angle, tone and count is free, without an account, within the per-request word allowance shown next to the brief. Signing in raises the allowance and Pro removes the guest limits and the ads — no feature of the press release headline generator is held back on any plan.
What makes a press release headline work?
It reads as news: who did what, actively, with no opinion words, and nothing in it that the body does not support. Journalists decide in seconds whether a release is a story or an advertisement, and the headline is almost the whole basis of that decision.
How long should a press release headline be?
Fifty-five to eighty characters. That fits a wire listing, an email subject when the release is pitched, and a search result. A subheading below can carry the second fact if you need one.
Does it use AP style?
It writes in the register a wire service uses — active, factual, sentence case, no opinion adjectives. It will not, however, invent a dateline or a boilerplate; those are yours to add, and it never adds a number that is not in your brief.
How is each headline scored?
Out of 100, across five bands you can open and read on every card: length against the 55–80 character range for this purpose (25 points), how much of the wording carries meaning (20), clarity (20), keyword placement when you set a primary keyword (20), and specificity (15). The score runs in your browser and updates as you edit, and it measures the shape of the line — not a prediction of clicks, which nobody can make without your audience.
Will it keep the names and numbers in my brief?
Yes, exactly as you typed them. And it works the other way too: a headline containing a figure that could not have come from your brief is rejected before you ever see it, as are placeholders such as [Topic] or “Your Company”. Anything your brief does not state is treated as unavailable rather than invented.
Once the headline is chosen
Write the piece underneath it, check the grammar, or summarise a finished draft into the description that goes with it. One plan covers every tool.
Each page opens the generator with that purpose already selected, and explains what that surface rewards, where it cuts a line, and what a headline written for it has to carry. The full picker, with all thirteen, is on the main headline generator.
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